What is your suburb's best kept secret?

Mosman Daily

By Editor at Mosman Daily

March 26, 2020


Effie is an incredible seamstress. Her work is impeccable - from taking up a hem to making a beautiful evening gown, she can do it.



Online Bridal Bargains Lead To Dress Disasters

The Sydney Morning Herald

By Sarah Whyte & Samantha-Jo Harris

February 3, 2013


Effie talks about brides who buy their dresses through overseas websites and are having to spend hundreds of dollars on alterations.


Read more: Online Bridal Bargains Lead To Dress Disasters



We're Almost Famous

The Sydney Morning Herald

By Kate Waterhouse

September 16, 2012


Effie talks to The Sun-Herald's fashion editor Kate Waterhouse about schoolgirls copying celebrity looks for formals.


Read more: We're Almost Famous



Retailer's Passion Takes Her To Paris

Mosman Daily

January 26, 2011


Anari Lingerie owner Annie Halcrow will be wearing a tailor-made black and white gown by Effie Bridal of Mosman when she meets with leading designers and celebrities in Paris.